Product index

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Unlimited number of categories and products — the platform ensures a rapid operation of a website with any number of categories and products. Limits can only be related to hosting server resources.

Unique properties for every category are used to describe products in detail, filter, and compare them.

Product modifications — products may differ in color, size, volume and other parameters. Every variant may be assigned its own item number, price, photo and other properties yet all the variants can be united into one product page with an option to dynamically switch between the variants.

Automatic recalculation of price according to currency range — prices for products may be determined in different currencies. It is sufficient to maintain actual currency rate in order to automatically update prices.

Placing one product in several categories — every product can be placed in the main category as well as in several additional categories. It allows creating virtual categories (for instance, “Sale”, “Products of the Week”) or arranging accessories in different categories with no need to double the goods.

Setting up a product availability status helps to define what availability status products can be assigned, the way they are changed if a number of product are changed and what operations are available with the products in every case.

Adjustable filtration provides a possibility to set up the required filtering parameters for every section including filtering by color, price with a free-range selection. It is also possible to set up a cross-cutting filtering of product catalogs by properties like “Sales”, “Brand New”, “Top Seller”.

Product list can be updated without a need to reload a page when using filters, changing filtering order or changing to another page.

Adjustable mini card: obligatory information (photo, name, price, sales stickers) can be amended with SKU, rating, brief description, properties, links to adding the products into comparison list and favorites.

Advanced data when hovering the cursor over the product card: brief description, displaying the product variants by color, possibility to view the product photo of required color.

Landing pages for categories and brands — additional data can be placed here apart from the product list, such as banners, sub-category tree, SEO-text, links to related articles and other data units.

Recently viewed items — a customer can quickly go back to any product he/she viewed during the current visit.

When comparing products, customers get an additional possibility to choose between goods by comparing their technical properties.

Warehouse stock balance — products can be added to a warehouse stock either manually or by importing from Excel file or accounting program (e.g. 1C) by means of integrated API. When processing an order, the required number of products is automatically removed from warehouse balance along with product status changing. In case of order cancellation, its goods are being returned to the warehouse balance.

Product page

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All important data can be seen on the “start screen”: name, photo, item number, rating, current price, old strikethrough price, brief description, sales stickers, manufacturer logo, gift.

Form of product modification choice helps to move to other variants of the product (by color, size and other parameters). Description of other variant is presented without reloading the page; at that, all data being different from the variant selected are being changed — photo, price, availability and item number.

Scope of personal discount and delivery cost are calculated depending on product price.

List of favorite products allows tracking changes in the price of products or receiving notifications if the product becomes available.

One-click purchase enables placing an order with minimal contact information.

Advanced product information can be placed in additional tabs: detailed description, technical properties, video, and reviews.

Photo gallery, video, 360° view — all media is presented in one modal window. Moreover, video is being opened in a separate tab to focus attention on its availability.

Comments to products help to form a product customer rating; they become an additional source of information about product consumer properties and can also be used to answer questions from buyers. In a while, all customers who placed their orders through your store receive emails asking to comment their experience when using the products they have purchased.

Accessories, similar products, recommended groups and other groups of additional products can be both selected manually for every product or automatically based on certain logic — products of certain categories, products with similar properties or products with similar titles.


Configurable blocks help to display all the required information on the homepage and produce an essential impression on the customer.

Website header contains all relevant information — logo, slogan, search field, contact information, cart, working hours, additional menu and personal account.

A big banner with dynamic sliding and additional banners for sales events.

Product showcase — displays products on sale, new arrivals and top sellers which attracts customers' attention to the selected items.

Category index can be displayed in several formats — popular categories only or all categories and sub-categories with large or small icons or with no icons at all.

Block with key brand logos helps customers to find faster goods of the brand they are interested in.

News, promotions and reviews are displayed in one feed and can be followed by pictures, if necessary.

Social media widgets help to use the capacity of social media to promote your online store.

Advantages of your store described in brief statements help to get focus on key features of your store.

Multilanguage support enables to translate the content of a website into other languages and automatically display the most friendly language version for a visitor.

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Discounts and sales

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Old strikethrough price can be specified either for a particular product or a whole category by stating discount scope to be displayed on products as a sticker.

Cumulative discount system is a customer loyalty program with the purpose to stimulate consumers to repurchase.

Gift certificates — a perfect solution for a shopper and an additional possibility to increase sales for the owner.

Discount coupons can be used for different marketing activities related to certain holiday dates or targeted to particular auditory.

Gift items — perfect solution to replace product price reduction when competing for customers.

Product packages help to increase an average check by selling additional goods and accessories.

Shopping cart

A modal window cart appears on any page of an online store, right after a product is being added to the cart, and helps to proceed to checkout easily.

Detailed order information: products, gifts, packages, their quantity, price and the total price including all discounts.

Gift certificates and discount coupons can be applied directly in the cart window with automatic calculation of discount amount.

Displaying accessories to the products in the cart with the possibility to add them to the order.

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Simple and functional checkout form requires minimum efforts from a buyer and, at the same time, collects all the essential data. Singing up an account passes virtually unnoticed for a customer.

Quick registration via social media makes it possible to get personal user information from social media account, and a customer only needs to fill in the missing data required for delivery.

Delivery point selection when using delivery services of Nova Poshta, Intime, Autolux, Delivery, etc.

Delivery cost is calculated automatically depending on the selected shipping method and total price.

Quick order requires a minimal amount of data for those customers who prefer to place orders by phone.

Email and SMS notifications can be sent to both customer and manager subject to ordering and online payment.

On-line payment by banking cards when using Privat24 and other payment services. If there is no precise data on product availability, a link to payment is sent only after confirmation from a manager.

User profile

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A traditional set of functions: simple sign up process, changeable personal data, password reminding.

One-click sign in via social media accounts like Facebook or Google.

Order history with detailed info: products, discounts, bottom-line price, delivery status, tracking number and payment links for orders with unfinished payment.

List of saved products. When updating price or availability of the goods, a customer receives an email notification.


Dynamic search: results are displayed immediately after several initial letters are typed in the search field.

Search result filtering helps to narrow down the search result.

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Additional information

Text pages with additional information about your store, warranties, services, customer loyalty programs and other information for customers.

Contact information with an interactive map and all contact methods.

News, sales, reviews are gathered on one page with other informational materials. Sales are marked with stickers to attract the customers' attention. Links to materials related to products can be displayed on pages of corresponding categories.

A page with a brands list — logos of all brands in shape of tiles for a handy visual search of the interested brand.


Human readable URL-addresses: automatic generation according to a specified template as well as manual editing.

Semantic code on HTML5 and CSS3, no excessive code, correct use of headings, image texts and a lot of other features shall increase the search engine rating of your online store.

Page indexation control — only effective pages are open for indexation, no double pages can be indexed.

Filter indexation control enables setting the required filters for indexation and set such items as h1, title and other tags according to a template.

Landing pages based on filtration results — a combination of filters can become a separate page where you can manually set URL, title and additional text.

Unique title, h1, keywords, and description for every page of the website can be generated according to specified templates or edited manually.

Sitemap.xml generation speeds up website indexation after launch as well as new pages indexation. It includes all pages and images of a website open for indexation.

Microdata tags significantly improve representation of your website in search results.

Place SEO texts on catalog pages without duplication on additional pages of the category.

High scores from Google Page Speed Insights are achieved by internal optimization of the platform code and fine server settings.

Image indexation — all photos get into sitemap.xml including captions made in manual mode or formed according to templates.

A separate mobile version — smaller in size, loads faster and is more user-friendly. All this produces a positive impact on store's quality on the part of Google and its positions in search results.

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Extended Google Analytics system is being installed and configured by default when launching a website.

Configurable objectives tracking: new cart, checkout start and finish, etc.

Key metrics are always at hand — the number of visitors and conversion rates are displayed in the administration panel, including all orders made by phone and added by managers manually.

Easy installation of any external analytical systems or re-marketing systems — system code and tracked events can be set up in the administration panel with no need to engage developers.

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All emails are styled according to the website's design to prevent them from getting lost in a mailbox of a customer.

Notifications during order processing are sent to customers and assigned managers — one email about placing an order and another email about online payment.

Email asking to leave a comment on a purchase is sent to customers sometime after the order has been received.

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Store management

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Website structure management — create new product categories and informational pages, change their position in website's structure or completely delete them.

Page content management provides a complete control over the information on your website.

Sign in via Google Account — no need to remember the password for your account.

Setting the currency rate helps to easily and immediately change prices for all products.

Discount management: specify the terms of cumulative discount system, set personal discounts for customers, generate gift certificates and discount coupons.

Banner system helps to focus the shoppers' attention on the required sales and advantages.

Delivery and payment settings: add new ways of shipping and payment and change the terms of existing ones.

Processing of all incoming messages — one unified interface to process call-back orders and comments to products.

Different access rights to administration panel provide the effective teamwork of all staff members — sales managers, content managers and SEO-specialists.

Multilanguage interface enables creating localized versions of the administrative panel for any regions and countries.

Catalog settings

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Configurable product categories: create unique features, set up filters and other parameters of category displaying.

Manual product management: add, edit, copy, add a description, photos, videos, properties and any other piece of information about a product.

Batch product management in a table view mode enables quick editing of price, number, and status of products.

Automatic photo processing: generation of photo previews of the required sizes and placing watermarks.

Mass product uploading: import products with description and properties out of XLS-files, upload and process photos.

Catalog export: generate and download catalog in XLS- or XML-file.

Order processing

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Simple form to add orders placed by phone or other alternative sales channels — keep complete accounting records on all orders in one place.

Configurable order processing: placing an order, specifying details, shipping and closing an order. It is possible to add other order statuses as well.

Order editing: change cart contents, change or specify customer information.

Simultaneous operation of several managers: orders are assigned to a manager and blocked for other managers to prevent overlaps in their work.

Print all the essential documents: use standard templates or set up your own formats.

Customer management: profile editing, order history reviewing and personal discount assigning.

Nova Poshta Service postal invoice generation: print it yourself to save time at a postal office when sending orders.

SMS notifications are sent to customers when product status is being changed and may include additional information, for instance, the tracking number.


Pro API enables integration with any external application.

Integration with Zapier provides the possibility for easy data exchange with 750+ cloud applications.

Pro 1C integration can be implemented via API, but needs some adjustments to the 1C system.

Webhooks let external applications receive notifications whenever specified events are triggered on your website (i.e. checkout or adding items to the cart).

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