Maksym Selishchev

Instagram is one of the most popular social networks of our time, and many online stores create pages there to use as a promotion channel. The key to effective promotion is hidden in Instagram algorithms - understanding how they work will help to succeed.

In this article, we will tell you how Instagram algorithms work, how they influence their work and how you can successfully promote your store page on Instagram.

One of the golden rules of choosing a niche for an online shop is to do what you love. With the right approach, your hobby can bring in money. This article describes popular hobbies and shows examples of successful e-shops on the Cartum platform.

For the successful operation of an online store, the seller should strive to increase website traffic. In this article, we propose six ways that will help you increase traffic to your online store.

In e-commerce, the struggle between online stores never subsides. Entrepreneurs are constantly competing with each other for traffic and customers because this is how you can build a successful business. To win in this struggle, you need to know your opponents well, their strengths and weaknesses. Competitor analysis will help you get this information and then use it for your development.

If you have decided to create an online store, you must be ready for the management role. You will make your online store successful if you control various business processes and understand their essence. This article will tell you how to manage your online store and which processes you need to control.

We have selected the top 5 places for selling books online that will help you increase sales and improve your business.

To sell books online, you only need to take 8 steps. We provide a detailed description of each step in our article.

Online sales are one of the most popular and accessible ways to start your own business. To some, creating an online store may seem very difficult, but if you prepare for the process, everything will go smoothly. Cartum has been working in e-commerce since 2014, so we know the questions and difficulties faced when launching an online store. Based on our experience, we created an article that outlines the steps to creating an online store.

Starting from 2014, Ukraine has constantly risen in the rankings within the World Bank's Doing Business project. In 2020, the organization rated the ease of starting a business in Ukraine and the country received 91 out of 100 points. In this article, we will tell you how to start a business in Ukraine and what is needed for this. You will learn about the legal registration of a business, taxes, and hiring employees.