Viral content is content that spreads rapidly across the internet without the author's effort. Typically, content is actively promoted by authors through advertising and various platforms, but viral content does not require this — it is spread by users themselves. A typical example of such content is memes. In addition to memes, advertising, social media posts, videos, or journalistic materials can also become viral.
Understanding the nature of viral content is extremely difficult, and there are no algorithms that can help create it. Viral content is often based on people's emotions, not always positive ones. Such content can shock, provoke, cause bewilderment, laughter, or even irritation — any emotion that can push a person to act. The authors of viral content may not even realize that they are creating it because this phenomenon is difficult to predict. Everything depends on the audience's initial reaction: if the content begins to spread actively without any action from the author, then this indicates virality.
For businesses, launching viral content online is equivalent to winning the lottery. The costs of such promotion are minimal, while the audience coverage is maximum. Launching viral content sharply increases brand recognition, promotes customer acquisition, and increases audience loyalty. The effect of it is incomparable to any other form of advertising. However, it is not necessary to spend all your efforts trying to create viral content. Luck plays a significant role in its creation, so intentionally achieving virality is difficult.