A search query is a set of words or phrases that users enter into search engines to find the information or website they need. Search queries are important for website owners because they can reveal user interests. By analyzing search queries, one can find out what and how people are searching on the internet, which can help to populate a website with relevant content and develop an effective SEO strategy.
There are several types of search queries, which differ in the tasks users want to solve and the content they are looking for. The two main types of search queries are informational and commercial. Informational search queries are used to obtain valuable data. For example, users may search for thematic articles, instructions, advice, etc. Such queries contain words like «how», «why» and «where» which indicate a search for information.
Commercial search queries are used to find products or services. The goal of a user who makes such a query is not only to obtain information about a product but also to buy it. For this purpose, words such as «buy», «order», «price», «discount» etc., are used in the query. After such a query, search results usually include websites of online stores, marketplaces, and other platforms that provide services.
Working with search queries is an important part of SEO promotion. Specialists use search queries and statistics about them to study user behavior. This allows optimizing a website for specific keywords and phrases. Compliance with search queries contributes to the growth of a website's position in search results and increases the chances that users will find it in search. As a result, the reputation of the website in search results will improve, and traffic will increase.