Guerilla marketing is a set of low-budget promotion methods used by small businesses and startups that don't have enough funds for full-fledged advertising. The goal of guerrilla marketing is to promote the business with minimal investment in advertising. Businesses look for unconventional ways to attract customers and try to be memorable to them.
There are several well-known directions of guerrilla marketing.
- Viral content. Businesses try to create content that users will like so much that they will start sharing it on their own, without paid advertising. Almost any content on the internet can go viral, so predicting its appearance is extremely difficult. But if a company manages to create such an advertisement, it will get a big benefit with minimal investment.
- Word-of-mouth marketing. The best characteristic of a business is when customers praise and recommend it voluntarily. When customers themselves spread information about the business, recommend it to their acquaintances and loved ones, it contributes to attracting new customers. For this, the business doesn't need to constantly invest in advertising. Companies just need to create a core of a loyal audience that will work for them in the future.
- Giveaways and promotions on social media. Giveaways and promotions are one of the most effective ways to attract an audience on social media. Then this audience can be converted into customers. Almost no investment is needed for such promotion because businesses can give away their own products and services.
- Partnership with other companies. A business can collaborate with other companies on mutually beneficial terms, which contributes to promotion. Partners will recommend your company to their customers in exchange for some services from your side.
For guerrilla marketing to be successful, businesses need to be creative. Considering the limited budget, promotion should be very precise and capture the hearts of customers. In many ways, guerrilla marketing is built on the emotional connection with the audience. Thanks to the emotions evoked, customers become attached to the company, and businesses don't need to spend significant amounts on advertising.