First Party Cookies are files created when a user visits a website that collects information about their interactions with the platform. The purpose of First Party Cookies is to improve the user experience and make website usage more convenient. For example, if you visit an online store, select the English language, add items to your cart, and then leave, this information will be saved thanks to First Party Cookies. The next time you visit the site, you will see the English language and the same items in your cart.
For website owners, First Party Cookies are very important because they perform many useful functions:
- help analyze customer behavior and improve website usability;
- allow a better understanding of the target audience;
- make the site more personalized;
- trusted by users.