Katya Karkunova

The article explained what a business plan is and why it is important to draw it up if you are planning to open an online store. We also described the general structure of a business plan and examined the mistakes that entrepreneurs often make when creating a document.

The design of an online store is fundamental to winning over your audience. We prepared some advice on how to capture users’ attention. We are sure this can help you find an appropriate website design.

Cartum has created a B2B module that helps online stores to update wholesaling processes and make them as comfortable as retail. This article covers the advantages of the B2B module, who can use it, and what mistakes you should avoid.

A successful shop name will help your brand be recognizable and gain more loyal customers.  According to Tony Hale, 55% of visitors to a website will leave after 15 seconds. The only thing they will have time to read is the name, so it needs to be memorable and, at the same time, associated with something positive.